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While MPAA watches SOPA crumble, digital rentals rise as physical rentals decline

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As more consumers turn to streaming video rentals on services like Amazon Prime, Vudu and iTunes, physical disc rentals are falling and leaving movie studios wondering how to best distribute films.

According to a new study conducted by the NPD Group, video-on-demand and streaming video from services like Netflix were on the rise during 2011 and 31 percent of all rentals in North America are attributed to digital delivery options. Alternatively, total physical DVD and Blu-ray rentals fell by 11 percent over the year due to the decline in Blockbuster as well as flat Netflix growth. Redbox is the only bright spot in the physical rental market as unit volume increased by 29 percent over 2010, thus increasing Redbox’s share of the rental market to 37 percent.

 

more via DigitalTrends – While MPAA watches SOPA crumble, digital rentals rise as physical rentals decline

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